Our Strict Requirements!
We think it should be easy to live brilliantly!
With us, you will therefore only find high-quality products with natural and non-toxic ingredients that we have carefully selected.
Then you as a customer can pick and choose in our large range, confident that everything you buy contains only the finest and purest ingredients.
You should also know that we test products from every single brand we sell (and not just rely on organic certifications) to ensure that they deliver what they promise. It includes a careful check that all ingredients are pure, natural and free from harmful substances. You can also trust that no people or animals have been injured in the process.
Our promise to you is that every health and body care product that you buy from us matches our detailed product descriptions.
We never hide ingredients! However, we can only write about the health effects that Sweden's and EU laws approve, hence we can not always explain in detail all the benefits of dietary supplements, even if we would like to.
But with the help of the internet, you as a consumer can always search for information on your own and form your own opinion.
If you have any questions or problems, you can always reach us.
We do not endanger human health and well-being, which is especially important in today's polluted and commercially driven health food market. We never choose products based solely on "cash flow", which is why you will also find some slightly different brands with us.
Our Red List
To protect your, the animals' and nature's health, our products never contain any of the substances in the list. Here we have listed the most common substances that we are boycotting, but of course there are also many other potentially harmful substances that are harmful to health, animals and the environment that we would never sell. If you are missing something in the list or have questions, feel free to contact our product specialists. The easiest way to do this is to write an email to customer service.
- Propylene glycol
- Cocamidopropyl betaine
- Mineral oils such as petrolatum
- Triethanolamine (TEA)
- Diethanolamine (DEA)
- Monoethanolamine (MEA)
- BHA (butylhydroxyanisole) / BHT (butylhydroxytoluene)
- Synthetic Sulfates such as Sodium lauryl sulfate (SLS)
- Sodium lauryl sulfate (NLS)
- Lauryl sulfates
- Artificial colors
- Phthalates & Polymer
- Bisphenol A
- PFAS (PFC)
- Animal tested substances
- Hidden animal remains